As a mom of two beautiful girls, I am forced into watching many ‘girly’ movies. I can’t say that I mind(my husband might speak differently), it is always fun to re-connect to that magical fairytale world of a little girl. Yesterday, my girls and I watched the very cute Tinkerbell movie. I have seen the Tinkerbell movie a few times, but this time it touched me in a different way. I saw a powerful business lesson unfold about the importance of Finding and Being True to your Niche.
For those of you who haven’t had the pleasure of watching Tinkerbell, I will give you a quick break down(Spoiler Alert!! For the purpose of explaining this lesson, the ending will be disclosed. Stop reading now if you want to see the ending for yourself!). Tinkerbell is new to Fairy Hollow, the world of the fairies, and each new fairy must take part in a little ceremony to find out what their talent is. Through an amazing display, it is very apparent that Tinkerbell is meant to become a ‘Tinker’ Fairy.
As she learns what her job is to be, she feels unchallenged and becomes bored quickly. She convinces her fairy friends to teach her their talents so that she might change hers. No matter how hard she tries to master the other talents, it all turns out to be a miserable failure. Tinkerbell even destroys all of the preparations for spring in the process and threatens the balance of the seasons!
After running away and doing some thinking, Tinkerbell decides to put her ‘Tinker’ talent to use. She creates multiple contraptions to restore the all the preparations for spring in just one day. When she decided to embrace her calling and put it into action, the results Tinkerbell created were amazing. This is exactly what we must do with our niche.
When it comes to finding our niche, we have to discover our true calling and true purpose. It takes some soul searching and being open to what is in our heart. If we focus on a niche that sounds good or looks fun, we’re not going to get very far. When we match ourselves with our true passion, that’s when we are going to create amazing results, just as Tinkerbell did.
This is something that has been difficult for me to achieve. I knew that I was passionate about ‘Success’ and helping others achieve true success and freedom professionally and in their personal lives. I also knew that I enjoyed focusing on women, especially mothers(as I connect with both). Until recently though, I was afraid of focusing my niche down on just women. I was afraid of ‘leaving out’ men, in particular all of the males I have befriended and connected with.
What I have realized though is that I’m not leaving anyone out or loosing any connections that I’ve made. I’m just allowing myself to be a stronger entrepreneur and leader because I’m following what is true to my heart. I hope you do the same. Take some time right now and do some real soul searching. Be open to what your heart tells you.
Sometimes we can be afraid of the truth about ourselves and what changes it might bring to our life or business. It is that Truth however, that is the core of our being. When we are connected with our Truth, we can Be and Create the most amazing things. Find your truth, it will be your Brand and your Offering to the World.
Believing in Your Success,

{ 14 comments… read them below or add one }
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Ahh, another Chick flick I won’t have to watch. But I agree Danielle that in order to service our Niche we must look deep into our soul to learn what our Passion is. Danielle you are not only a great Mother but a super Blogger. Thanks for a great post.
.-= Nelson Schroeder´s last blog ..Stories in My Mind =-.
“Sometimes we can be afraid of the truth about ourselves and what changes it might bring to our life or business. It is that Truth however, that is the core of our being. When we are connected with our Truth, we can Be and Create the most amazing things. Find your truth, it will be your Brand and your Offering to the World.” What you said there couldn’t be more on target. You certainly have it, Danielle, and keep on sharing it with the world!
Melissa Ann Mitchell
.-= Melissa Mitchell´s last blog ..Are you making 10K a month yet? =-.
Hi Danielle,
Thanks for the fun post. I may just have to go watch the movie now
You make an excellent point about not only finding your own “uniqueness” but then taking that next step and trusting in it to further enrich our (and others) lives. Thanks for sharing this post.
.-= Linnea´s last blog ..Do What You Love… =-.
Hey Danielle,
I remember seeing the movie when I was much younger. After you were describing it, the memories came back to me. That everyone has uniqueness and need to show and be proud of what we do in life.
Thanks for sharing this about Tinker Bell.
Karen
.-= Karen Smith´s last blog ..How I show appreciation sometimes! =-.
Danielle – Thanks for such an important reminder. It can be really challenging to find the perfect niche. It is so important to find what your true passion is.
.-= Glyna Humm´s last blog ..Are You Ready For Google TV? =-.
Danielle,
Thanks for sharing your thought process in defining your dreams and goals. What a great way to look at every angle and decide what works best for you. I’ll be you feel empowered and energized by your decision!
Have an awesome day,
Val
.-= Val Wilcox´s last blog ..Clarify the Right Relationship with Yourself =-.
Hi Danielle,
Have to agree with you; search out our uniqueness and let it differentiate us from all the other noise out there. If we’re “real” people will be attracted to us.
Why do we go into business for ourselves? To satisfy ourselves (usually by being of service to others); this requires passion. You make a great point here about being true to yourself, your calling and your niche; you can’t serve them if you aren’t passionate .
However, I think you can find a way to still appeal to the “other” half of the market IF you make it clear to your male readers that you are actually their ally. How?
Write in such a way as to make it obvious that you are sharing “insider” information that will help them better understand their mate or significant other; ideas and insights they might not otherwise have an opportunity to glean elsewhere.
Who knows, you might actually create an even deeper bond with both genders. . .the women because you are helping educate their mates, and the males because you’re helping them gain insights into creating more rewarding relationships.
Joe
Danielle, I just love the way you created this blog! Who can resist a Tinkerbell story? Tales and stories are the most powerful way to get a message across because when reading this type of post it sucks you into the story. Very cleaver. I also loved the way you tied everything into the business format at the end.
Bravo!
donna
.-= Donna Merrill´s last blog ..Overload? Take Time To Enjoy! =-.
Danielle,
Awesome! Your wisdom is entertaining, educating and inspiring all at once.
Thank you for sharing the real you with us.
I love fairies and will watch the movie.
What a perfect way to bring up the Truth.
Yes, we can’t avoid ourselves indefinitely.
The sooner we stop avoiding ourselves and allowing the authentic out, the more joy and success will manifest.
Gratefully,
´s last blog ..Who Are You Really? (part 3) =-.
Venus
.-= Venus
I once heard Kathie Lee Gifford talking about her relationship with her father, and when she was young and
struggling, he told her, think about what you love to do. What is it that you can see yourself doing day after day. Something you can’t breath without. When you realize what that is, all you have to do is find a way to get paid to do it.
Sounds so simple, but I always think about that. Why should we be stuck in dead end jobs, or thankless careers when we really should just do what comes naturally, and be the best “you” every day? I’ve always told my kids to follow their hearts, and they’ll be happy.
Thanks for a great post, Danielle, sounds like you and your daughters have lots of fun together!
.-= Theresa Moss´s last blog ..5 Steps to avoiding that “Overwhelmed” Feeling =-.
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