A Lesson in Finding Your Niche From…Tinkerbell???

As a mom of two beautiful girls, I am forced into watching many ‘girly’ movies. I can’t say that I mind(my husband might speak differently), it is always fun to re-connect to that magical fairytale world of a little girl. Yesterday, my girls and I watched the very cute Tinkerbell movie. I have seen the Tinkerbell movie a few times, but this time it touched me in a different way. I saw a powerful business lesson unfold about the importance of Finding and Being True to your Niche.

For those of you who haven’t had the pleasure of watching Tinkerbell, I will give you a quick break down(Spoiler Alert!! For the purpose of explaining this lesson, the ending will be disclosed. Stop reading now if you want to see the ending for yourself!). Tinkerbell is new to Fairy Hollow, the world of the fairies, and each new fairy must take part in a little ceremony to find out what their talent is. Through an amazing display, it is very apparent that Tinkerbell is meant to become a ‘Tinker’ Fairy.

As she learns what her job is to be, she feels unchallenged and becomes bored quickly. She convinces her fairy friends to teach her their talents so that she might change hers. No matter how hard she tries to master the other talents, it all turns out to be a miserable failure. Tinkerbell even destroys all of the preparations for spring in the process and threatens the balance of the seasons!

After running away and doing some thinking, Tinkerbell decides to put her ‘Tinker’ talent to use. She creates multiple contraptions to restore the all the preparations for spring in just one day. When she decided to embrace her calling and put it into action, the results Tinkerbell created were amazing. This is exactly what we must do with our niche.

When it comes to finding our niche, we have to discover our true calling and true purpose. It takes some soul searching and being open to what is in our heart. If we focus on a niche that sounds good or looks fun, we’re not going to get very far. When we match ourselves with our true passion, that’s when we are going to create amazing results, just as Tinkerbell did.

This is something that has been difficult for me to achieve. I knew that I was passionate about ‘Success’ and helping others achieve true success and freedom professionally and in their personal lives. I also knew that I enjoyed focusing on women, especially mothers(as I connect with both). Until recently though, I was afraid of focusing my niche down on just women. I was afraid of ‘leaving out’ men, in particular all of the males I have befriended and connected with.

What I have realized though is that I’m not leaving anyone out or loosing any connections that I’ve made. I’m just allowing myself to be a stronger entrepreneur and leader because I’m following what is true to my heart. I hope you do the same. Take some time right now and do some real soul searching. Be open to what your heart tells you.

Sometimes we can be afraid of the truth about ourselves and what changes it might bring to our life or business. It is that Truth however, that is the core of our being. When we are connected with our Truth, we can Be and Create the most amazing things. Find your truth, it will be your Brand and your Offering to the World.

Believing in Your Success,

Tagged as: Business, finding your niche, Marketing, Niche Strategies, On-Line Marketing, tinkerbell