How to Build an Engaged Social Media Following

by Danielle Zack on March 22, 2010

It is easy for anyone to go out and add friends or followers in social media. But what does it take to build an engaged following to support your brand and business? If you stay on top of these three strategies, then your following will communicate with you, respect you and reccommend you to their friends and following.

  1. Ask Questions: Instead of talking at your followers or giving them inspirational quotes all the time, ask them questions to engage them in a conversation with you. When you ask someone a question they’re inclined to respond and give their opinion. You’re building relationships. Asking a question can be as simple as putting a question mark on a statement. Lets say you were going to change your facebook status to “Hootsuite is such a helpful tool.” Instead, make it “Hootsuite is such a helpful tool?” Now you’ve created instant conversation because everyone is going to give you their feedback and opinion on Hootsuite.
  2. Give Value: This is one that many social media marketers follow, but it’s always a good reminder. Weither you’re sharing your blog posts, articles and videos or someone else’s, you should always be posting and sharing great value with your followers. If you are sharing great value(not spamming some opportunity) then people are going to continuously follow your updates to see what great information you’re going to share next. You’re building a following and respect at the same time.
  3. Create a Buzz: Nothing spreads faster in social media than BUZZ. The best way to create a buzz is to start a contest or create hype around something you’re giving away for free. You can a create contest or drawing where the lucky winner will get one of your products for free. The product could be a special report, one of your company’s products or a free business mentoring session with you. You can also host a free webinar or event where you are teaching value or interviewing a respected guru in your niche. Buzz spreads through social media like a Virus. It will build value with your current followers and gain new followers for you too.

To Succeed in Social Media you must have an Engaged following. Keep your followers interested and interacting with you by Asking Questions, Giving Value and Creating a Viral Buzz. Get on the networks and start engaging!!

Let us know you comments and feedback below. What has worked for you in social media and what hasn’t?

Believe in Yourself! I Believe in You!


{ 11 comments… read them below or add one }

Nelson SchroederNo Gravatar March 22, 2010 at 12:24 pm

Three key phrases Danielle, ask questions, give value, create a buzz. Let’s do it! Thanks so much for the “KIP” (kick in the pants)
.-= Nelson Schroeder´s last blog ..“Skyjacked” =-.

Val WilcoxNo Gravatar March 22, 2010 at 1:53 pm

Great post Danielle!
You covered these points quite well, along with how to follow through. Thanks so much for this gentle reminder.
.-= Val Wilcox´s last blog ..“Woo-Hoo, What A Ride!” =-.

Debbie TurnerNo Gravatar March 22, 2010 at 9:24 pm

Hey Danielle,
That was a great post! The three points are great for social media marketing!
Debbie Turner
.-= Debbie Turner´s last blog ..Club Sea Breeze: What Does The Avatar Look Like? Who Joins? =-.

judith brimmerNo Gravatar March 22, 2010 at 11:01 pm

This is a great site you have set up i love all of the information I get from you,seems like you have been working hard and doing a super job of putting things together,I have been reading your information that you have been giving me.judy b The Sun Always Rises

Glyna HummNo Gravatar March 23, 2010 at 7:17 pm


This is an awesome place to start with networking and social media. Your key points are right on!
.-= Glyna Humm´s last blog ..Google Buzz – Ready to Sting or Get Stung? =-.

Dr Linda DouglasNo Gravatar March 23, 2010 at 8:42 pm

Hey Danielle:

Great guidelines….Ask Questions, Give Value and Create Buzz….this most certainly will connect with your followers and they will want to stay connected with YOU!

Abundant blessings to You!

.-= Dr Linda Douglas´s last blog ..ARE YOU RUNNING ON EMPTY? – PART 1 =-.

seeking momsNo Gravatar March 29, 2010 at 11:05 am

thanks for the great tips. i hope they help me grow.

Beth AllenNo Gravatar April 2, 2010 at 12:40 pm

These are such great points for engaging your social media community ~ I especially love number one ~ asking questions is key! If you’re not building real relationships, what is the point here? Questions create energy and forward movement….and make the value and buzz you generate worth listening to! :)

Thanks Danielle!
.-= Beth Allen´s last blog ..7 Keys to Living Your Most Passionate Life =-.

Cathy UlrichNo Gravatar April 8, 2010 at 10:19 am

Concise and to the point. If we want to build it right, then this is the way to go. Thanks so much Danielle. Mentoring For Free shows us how to build to last. Lovin’ it.

Janette StollNo Gravatar May 11, 2010 at 3:21 pm

Short but effective 3 steps. Ask question is excellent. There’s nothing like getting your audience to participate than asking them questions. Social media is most effective when it’s used to start and engage in conversations. It’s unfortunate that too many people miss the value of social media and use it to pitch products or their business opportunity instead.

Janette Stoll
.-= Janette Stoll´s last blog ..How to write a blog post that attracts prospects to your direct sales business =-.

Leave a Comment

Previous post:

Next post: