Top 3 Ways to Boost Your Brand in Social Media

by Danielle Zack on June 21, 2010

So…you’re out there making friends, establishing relationships and sharing value in social media. Now you need to establish a real presence and ‘expert’ status for your brand. Kind of an overwhelming task if you don’t know where to start. Not to worry! Here are three ways you can really take your brand to the next level.

  1. Partner With Bloggers: This works great whether you’re a blogger or not. Bloggers are awesome people to connect with because they have a targeted audience in their niche. Find some bloggers in your niche that have a good following and well trafficed site. If their content connects with you and your brand then get in touch with them about working together. Offer to write a guest post for their blog(this will benefit them by offering their readers something new and peaking interest) or trade blog posts if you also have a blog. You can also offer them your product for free in return for a review on their blog. And lastly, you can arrange a contest to give away your free product(give the blogger one to try/review and one to the lucky winner. This will not only give you exposure, it will create hype and traffic for the blogger.
  2. Follower Generated Content Contests: A follower generated content contest is when your followers win something based on contributing their own content. You could do anything from winning a prize to being featured somewhere based on article, review or video submissions. A partner/teacher of mine, Kary Rogney recently put on a Follower Generated Content Contest for a new page on his blog. He is a network marketer and asked all of  his networker friends to submit 50 words or less about their company/opportunity. The best entry per opportuntiy was featured on his new page. Kary’s idea was brilliant, he created a buzz around his blog and brand through his contest and he will continue to benefit from the traffic that will come to see the list of network marketing opportunties. Be Creative with what you offer!
  3. Podcasting, Talk Shows and Webinars: People Love It whenever anyone gives free valuable training and advice. Furthur more, when You can be the one giving the training, You Become The Expert! You will bring your brand to a whole new level when you put on a podcast, raido talk show or webinar. There are many different ways you can present information. You can put on a classroom training, an interview with a valuable expert, current news and updates in your niche, and special exclusives. Whichever way you go, you can create a nice buzz around your presentation and show  yourself as an authority in your niche.

Start  planning now! How can you step out and step up? I used to wonder what I could possibly have to offer. I wondered if anyone even cared to listen. Everyone has something to share. Everyone has knowledge and their own perspective to share. Until you take that step to push yourself and get your brand out there, you will stay right where you’re at. The more creative and unique you are, the more people will love it!

What experiences do you have with stepping out to Boost Your Brand in Social Media? Any lessons learned? Please share your comments and feedback with us! If you enjoyed the post here today, share it with your friends and followers by clicking the share buttons. Give them a boost to get their brand out there too!

Believing in Your Success,

{ 11 comments… read them below or add one }

Val WilcoxNo Gravatar June 21, 2010 at 5:35 pm

Danielle,
Great tips for boosting your brand. Kary is always trying something new and innovative, isn’t he? Partnering with other bloggers is a great way to share with a new audience that you might not normally interact with.

Have an awesome day,
Val :)
.-= Val Wilcox´s last blog ..When the Why is Big Enough… =-.

Teresa IvoryNo Gravatar June 22, 2010 at 3:28 am

Three great tips, Danielle! I actually chuckled when you said you used to wonder what you had to offer. You are such a strong leader and offer so much great information and advice, here on your blog and in our mastermind group. I guess we all have our self-doubts until we “step out and step up”!
.-= Teresa Ivory´s last blog ..Do You Work For Free? =-.

Donna MerrillNo Gravatar June 22, 2010 at 8:15 pm

So exited reading this post! I love the part where you say partner with bloggers. It is so easy just to reach out to a few new folks a day and create relationships. Just think of all the relationships we have created, and from that stems out many surprises. A sub-tribe, A webinar, a guest post, etc. The list goes on and on. Partnership is something many people ignore and it is so important to do.

Thank you so very much
Donna
.-= Donna Merrill´s last blog ..10 TIPS ON BRANDING YOURSELF =-.

Michael FeilNo Gravatar June 23, 2010 at 10:07 am

Danielle,

Great points on increasing your brand. Partnering with bloggers is huge! Many people don’t know how or even heard of that technique but you break it down very nicely! Thanks for your knowledge!
.-= Michael Feil´s last blog ..Six Steps To Initiate Success =-.

Venus :)No Gravatar June 27, 2010 at 6:37 pm

Danielle,

As always, a very current topic and you
put it under the spotlight perfectly.
Thank you for sharing your mind and helping us brand ourselves.
Since branding ourselves is the most essential bit to success.
I just watched Tinkerbell and enjoyed it a lot.
Thank YOU!
Gratefully,
Venus :)
.-= Venus :) ´s last blog ..Listen To Yourself =-.

Kary RogneyNo Gravatar July 1, 2010 at 8:59 pm

Hi Danielle!
You’re on the right track for sure! This absolutely
works and so many people over look the simple
and obvious strategies to grow their brand
online… Well done!
Kary
.-= Kary Rogney´s last blog ..“Face To Face” With Faith Barnard… =-.

Ding NengNo Gravatar July 4, 2010 at 1:44 am

Hi Danielle! I’ve been learning how to brand myself in the social media. But it is the first time I knew of using ‘Follower Generated Content Contests’. It’s a new idea i can use for branding! Thanks Danielle! Looking forward for more gems in your blog!

Ding Neng, Singapore
.-= Ding Neng´s last blog ..How to Brand Yourself in the Social Media Arena in 3 Simple Ways =-.

Mary Lou KayserNo Gravatar July 4, 2010 at 1:44 pm

Hi Danielle,
Building your brand online is definitely a hot topic these days. You have outlined 3 key pieces of the online branding puzzle that anyone can do! Learning how to partner with other bloggers is a relatively new concept, but one that is getting a ton of buzz through the Tribe and syndication groups. Thanks for sharing these tips!
Mary Lou
.-= Mary Lou Kayser´s last blog ..Is It in Our Best Interest to Accept All Friends on Facebook =-.

Josh@Local Network Marketing LeadsNo Gravatar July 8, 2010 at 2:47 am

Hello Danielle,

I haven’t yet started to use the social media platforms out there but what you have highlighted above, has just given me valuable insight in the potential in using social media, so thanks for providing these great, simple tips!

I think it is important to have your brand of one, it really pays to stand out from the rest and be unique, especially if you want to be really successful.

Have a great day,

Josh
.-= Josh@Local Network Marketing Leads´s last blog ..Tips for Network Marketing – FREE Guide =-.

Faith BarnardNo Gravatar July 29, 2010 at 8:37 am

Danielle another fabulous post. I love these simple strategies for boosting your brand and attracting a larger following. Plus they are simple and fun and get the readers involved.

You have inspired me and I am putting some ideas together for a Follower Generated Content Contest. This is too fun. I can see all kinds of possibilities.

I am going to review this post on my blog today. Yepee! Actually it will post tomorrow on Friday.
.-= Faith Barnard´s last blog ..How to Make Linkedin Work for You in Your Online Marketing =-.

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